Breaking-Ad Privacy Policy


Breaking-Ad (“Breaking-Ad,” “we,” “our,” and/or “us”) operates a street-level digital media network that delivers dynamic and useful content through rooftop advertising displays installed on taxis and rideshare drivers’ vehicles. We value your privacy, and this privacy policy (the “Privacy Policy”) explains how we collect, use, and share information. This policy covers information collected through Breaking-Ad’s services, which include the drivers who host Breaking-Ad displays, the Breaking-Ad partners who communicate through these displays, data collected from the displays, data we purchase from third party vendors, and data collected from users who interact with our website at http://breaking-ad.com or our apps (collectively, our "Services"). Beyond this Privacy Policy, the use of our Services also is subject to our Terms and Conditions.

Information Breaking-Ad Collect


Information Provided To Us:
Users provide certain personal information directly to us when they use the Services.

Registration and Profile Information. If you sign up to drive with us, we ask for information about you such as your first and last name, address, email address, phone number, driver’s license and vehicle (including insurance) information, CNIC number, and any other information you may be asked to provide. If you sign up to advertise with us, we ask for information about you such as your full name, company name, work email, and phone number.

Payment Information. If you sign up to drive with us, we ask for your bank account information, such as your bank name, account and routing number, in order to disburse payments to you. If you sign up to advertise with us, we may ask for your payment information, such as your credit card number, in order to provide our Services to you.

Information Collected From Our Advertising Displays:
The rooftop advertising displays installed on taxis and rideshare drivers’ vehicles (“Advertising Displays”) collect the precise geolocation of the Advertising Displays in order to provide our Services and to serve relevant advertising.

Information Collected When You Interact With Our Services:
We collect additional information when you use our website or apps.

Analytics. We work with analytics providers such as Google Analytics to collect and process certain analytics data. Google provides some additional privacy options regarding Google Analytics Cookies described at www.google.com/policies/privacy/partners/.

Device and Log Information. We receive information about the devices and software you use to access our website, such as your device’s internet protocol (IP) address, web browser type, operating system version, and phone carrier and manufacturer.

Usage Information. We collect certain information about how you use and interact with our Services, such as the pages and content you view and click, and the dates, times, and duration of your visits or interactions with our Services to help us understand how you use our Services and to help us improve them.

How Breaking-Ad Uses the Information We Collect


  • Provide, improve, expand, personalize, and promote our Services;
  • Understand and analyze how you use our Services and how to make them more effective;
  • Develop new products, services, features, and functionality;
  • Serve relevant advertising;
  • Communicate with you, either directly or through one of our partners, including for customer service and support, to provide you with updates and other information relating to our Services, and for marketing and promotional purposes;
  • Send you text messages;
  • Facilitate transactions and payments;
  • Find and prevent fraud; and
  • For compliance purposes, including enforcing our Terms and Conditions or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

How We Share the Personal Information We Collect


Service Providers. We share personal data for legitimate business purposes and with service providers who process it for us, based on our instructions, and in compliance with this policy and any other appropriate confidentiality and security measures. These partners provide us with services globally, including for customer support, information technology, payments, sales, marketing, data analysis, research, and surveys.

Advertising Partners. We share geolocation information collected from our Advertising Displays combined with personal information that we receive lawfully from third parties, and aggregate information, such as impression data estimating the number of individuals located within viewing distance of an advertisement, with our advertising partners so that they can understand their advertisements’ audience.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) ensure legal and regulatory compliance; (b) comply with law enforcement requests and legal process, such as a court order or subpoena; (c) protect your, our or others’ rights, property, or safety; or (d) respond to your requests. Please note: Our policy is to attempt to notify you of legal process seeking access to your information, such as search warrants, court orders, or subpoenas, unless we are prohibited by law from doing so. In cases where a court order specifies a non-disclosure period, we provide delayed notice after the expiration of the non-disclosure period. Exceptions to our notice policy include exigent or counterproductive circumstances, for example, when there is an emergency involving a danger of death or serious physical injury to a person.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy or liquidation where the business will not continue as a going concern, receivership, sale of our assets, or transition of our Services to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. We will continue to take measures to protect the confidentiality of personal information before transferring any personal information to a new entity.

Consent. We may also disclose your information with your permission.

Your Choices


You can unsubscribe from our newsletters or promotional emails via the link provided in the emails. Even if you opt-out of receiving newsletters or promotional messages from us, you will continue to receive administrative messages from us.

Third Parties


Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy will not apply to your activities or any information you disclose to these third parties.

Security and Data Retention


We are committed to protecting your information. Even though we take reasonable precautions to protect your data, because our Services are hosted electronically, we cannot guarantee the security or privacy of your information.

We retain your personal data for as long as necessary to provide our services to you and comply with applicable law. You can request deletion of your personal data by contacting us at support@breaking-ad.com.

Children’s Privacy


Children under the age of 18 may not sign up for our Services, use or interact with our Services, or otherwise provide us with personal information. If you learn that a child has provided us with personal information in violation of this Privacy Policy, you may alert us at support@breaking-ad.com.

Changes to this Privacy Policy


We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through our Services, we will provide a more prominent notice (such as attempting to notify you through our Services, by email, or other communication).

Contact Us


If you have questions about this Privacy Policy, contact us at support@breaking-ad.com.



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